Goal reports and conversions in Google Analytics

Overview

The goals reports will give you most valuable information if you run a commercial website. By setting up goals in Google Analytics you’ll be able to find out how many of the visitors that visit your site complete the action you want them to take, reaching the goal you set out for them. Setting a goal means choosing a page which indicates a desired action has been taken. For example, the thank you page for a registration form or the order confirmation page of your site.

Once you set up your goals, you’ll be able to select individual goals for further analysis from the main page of the Goals reports (clicking on the Goals menu option).

Total Conversions  

A basic report shows you the total number of goals reached per day or per hour, for individual goals.

Goal Conversion Rate  

Find out how many of the total visitors that enter your site reach the goals you set out.

Goal Verification  

This report shows the pages that count towards the goal and the number of times each of these pages was viewed. This report is useful for verifying the specific goal pages that were logged, since a goal can be defined as a directory or a collection of pages.

Reverse Goal Path  

This report tells you how visitors arrive at your goals, which paths they followed to reach a specific goal and how many conversions were logged.

Goal Value  

This report shows you the total revenue that was generated through goal conversions.

Abandoned Funnels  

It’s good to know how often conversions do end up in goals reached but it’s even more so important to figure out what the bottlenecks are in your site’s goal funnels. The term funnel refers to the steps taken on your website to reach the goal. With every step visitors will exit your site and this report shows you how many and at which level.

Funnel Visualization  

 

This report will show you a visualized version of the funnel, listing all URLs that were defined by the user in the Goals setup and showing the abandonment rates per level.